For many businesses work may start to dwindle as people tighten their belts which means your competitors will be searching for more and more ways to gain the upper hand. The bottom line is if you tender for work and your competitor submits the same price and is offering the same level of service, but has a certified Management System, most of the time you will lose.
From the customer point of view the certified business is a lower risk. You know they have to meet strict guidelines in terms of measuring customer satisfaction, have to regularly audit their processes and in the case of safety and environmental regularly review compliance with legal and regulatory requirements. Would you pick the company that just says they do it or has to regularly prove they do it?
Government work is also one of the key areas that remains fairly stable during a downturn. Lucrative government tenders now always include QA, Safety and Environmental Certification in their tender review. With so many companies bidding for the work it pays to get all the points you can.